Media and Key Message Training
Media Training
Media Training is about getting a message across that serves the goals of your organization, mitigating risk, and building trust.
If there’s one line that captures good media training, it’s “practice makes perfect”.
The goal of StratOak's Media Mastery Program is to give you peace of mind and the confidence you need to answer the tough questions while advancing the goals of your organization.
We understand the modern media landscape and how journalists work. We focus your messaging and prepare you for anything that might take it off track. We then practice and rehearse "on-camera" and provide strategic feedback to strengthen your confidence resulting in a calm and authentic delivery.
We prepare you to handle any interview like a seasoned pro, and work with you to apply the same skills to any presentation, panel, or conversation to ensure you make the most of any opportunity for great communication.
- Messaging and key points
- Interview preparation
- Client specific topics
- Q&As - Blocking and Bridging
- Real world on-camera simulations
- Techniques to improve focus and calm
- Follow-up coaching and feedback
- Case studies
Key Message & Executive Presence Training
Key Message & Executive Presence Training is about clearly determining the story you want to tell and building your confidence in telling it. It’s about strengthening your communication skills, solidifying relationships, and increasing your influence. It’s about building trust, mitigating risk, and advancing your career and the goals of your organization.
We understand how organizations work, how boardrooms function, and how to engage stakeholders.
We work with you to ensure you are being deliberate in how you show-up, what you communicate, and how you optimize the time you have to make a positive, high-impact impression. Authenticity is key as we focus your message and prepare you for anything that might take it off track.
Many of the fundamentals of the program are based on the Media Mastery Program by StratOak, a media training program that gives senior leaders peace of mind and confidence in handling tough media interviews while advancing the goals of their organization. Transferable fundamentals include honing your key message, making it easy to understand, and ways to keep on track so that your audience remembers your key points.
Whether you’re making an executive presentation, networking, contributing to a panel or participating in a podcast, we build your skills and confidence to ensure you handle any opportunity for great communication like a seasoned pro.
- Key message identification & preparation
- Content preparation, structure, and storytelling
- Delivery coaching
- Q&A anticipation, bridging techniques, prep & rehearsal
- Technical, framing, and lighting support
- On-camera rehearsals
- Follow-up coaching and feedback
- Case studies
Experience Focused Strategy.
We've been there, and we use that experience to ensure your success.
From interviewing top political and business leaders, to navigating internal townhalls about important transformation projects, to making executive decisions in the boardroom - We know what it's like to be on either side of a decision and the news.
We provide trusted strategic communications advice that comes from decades of experience understanding how media and journalists work, how narratives take hold, and how stories are told. We have seen how communications strategies can win or lose, and use that experience to guide you on a path to success, ensure your interests are protected, and make sure you get your point across clearly.
