Media and Key Message Training
Media & Key Message Training
Media Training is about getting a message across that serves the goals of your organization, mitigating risk, and building trust.
If there’s one line that captures good media training, it’s “practice makes perfect”.
The goal of StratOak's Media Mastery Program is to give you peace of mind and the confidence you need to answer the tough questions while advancing the goals of your organization.
We understand the modern media landscape and how journalists work. We focus your messaging and prepare you for anything that might take it off track. We then practice and rehearse "on-camera" and provide strategic feedback to strengthen your confidence resulting in a calm and authentic delivery.
We prepare you to handle any interview like a seasoned pro, and work with you to apply the same skills to any presentation, panel, or conversation to ensure you make the most of any opportunity for great communication.
Training Program Components
- Intro to media training and the state of the media today
- What to expect in an interview and the different formats (Print, TV, Radio, Digital)
- Interview and key message preparation including focusing messaging for a broader audience
- Tips, tricks & techniques to ensure success
- Tough Q&As – Blocking and Bridging
- Calming & resilience techniques especially in a crisis
- On-camera interview rehearsals
- Video review and feedback
- Other opportunities to use key messaging skills – presentations, panels, conferences
- Optional: On-going/follow-up coaching ahead of communication opportunities
Experience Focused Strategy.
We've been there, and we use that experience to ensure your success.
From interviewing top political and business leaders, to navigating internal townhalls about important transformation projects, to making executive decisions in the boardroom - We know what it's like to be on either side of a decision and the news.
We provide trusted strategic communications advice that comes from decades of experience understanding how media and journalists work, how narratives take hold, and how stories are told. We have seen how communications strategies can win or lose -- and have learned from that. We use that experience to guide you on a path to success, ensure your interests are protected, and make sure you get your point across clearly.
