Video and Audio Content
High quality | Cost-effective | Done fast
Get your message across in a highly fragmented media world.
3 reasons why you need us:
1
A news release might not get you much coverage anymore, and not necessarily the coverage you want.
2
A social media video shot on a smartphone can lack polish and professionalism if not done right.
3
Storytelling matters.
The news and media landscape has completely changed
Shrinking Traditional Media
- Traditional news media is struggling.
- Coverage resources are thin.
- "News Deserts" are everywhere.
- Audiences are smaller.
- Meta has blocked sharing of Canadian news stories.
Changing Habits & Trust
- By 2026, half of Canadians won't have TV subscriptions anymore.
- Only 11% of Canadians pay for online news.
- Only 37% of English Canadians trust most news, down by a third in 7 years.
You need to go direct!
- Tell your story - unfiltered, with context.
- Control the narrative.
- Video and audio content personalizes your brand and leaders.
- Build trust with both internal and external stakeholders.
There are two pillars to modern communications:
Strategy + Infrastructure
We provide both.
The Strategy
We partner with your team to deeply understand, determine, and develop your storytelling goals.
The Infrastructure
Working with best-in-class providers, we create a customised technical solution to execute your strategy and deliver great, professional, and cost-efficient content.
Who we are & What we do
Our team is comprised of senior and executive level broadcast and digital journalists who know how to make high-quality, professional content at "the speed of news".
- Together, we determine a winning editorial and storytelling strategy, and then we decide the best way to execute it.
- We could build your own infrastructure to create content or Your News Direct could provide the production.
- We provide on-going coaching, training, and support to ensure your strategy is a success.
Advantages to working with us
Partnering with our team is about more than storytelling, content, and creative infrastructure. Our seasoned team also provides on-going Strategic Communications advice and Media & Presentation Training as part of our partnership packages.
Strategic Communications
We guide our clients on a path to success navigating strategic, crisis, and transformation communications issues.
Media & Presentation Training
Get your message across clearly, calmly, and with confidence whether in a media interview, townhall, or virtual Q&A.
The latest strategic takes and tips
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