How solid is your key message plan?
Author name
3 reasons why an outside expert helps add clarity:
1. You’re too close to it – You know all the details and context which makes it hard to distill complexity into clarity.
2. It’s tough to cut through the noise – Different stakeholders with their unique agendas, politics and goals can make it hard to nail down a clear and concise message.
3. You’re not putting the audience first – What’s important to you doesn’t matter to the person receiving your message, or your audience might come with its own perspective which you’re not giving enough weight.
A good key message is one that is clear, sharp, and short. It gets your point across and doesn’t leave any doubt.
Canadians are concerned about online misinformation & the ways your organization can navigate
Three red flags that key messages are weak | Michael Melling
One big thing often missed in planning for an interview and why it’s important to train for it
