1.  It’s like insurance – You never know when you’re going to need it.

2. Media opportunities (good and bad) can pop up anytime, and they’re usually urgent.

3. Digital and social media is fast and permanent – as the saying goes: "A lie can travel halfway around the world while the truth is putting on its shoes.”

4. Narratives often are “the news”, whether they’re true or not. They can easily spin out of control – and quickly. You need to proactively own your message.

5. You need to maximise the moment. When the chance comes, you need to communicate with success.

Reach out if you’d like to discuss media and key message training. With 20 years in news and executive-level business leadership, Michael Melling brings unmatched experience to help clients navigate the modern media and solidify their confidence handling any communications opportunity.